Brilliant Social Media
Author(s): Adam Gray
FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks? However given that 91% of adults use social media regularly, it's a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway.
Brilliant outcomes: *Understand how social media works and which platforms will best suit your business *Plan a social media strategy that fits into your wider digital and marketing strategies *Connect with your customers, identify new clients and find out what people really think of your business *Adapt and refine your strategy as you learn from what works, and what doesn't
Product Information
'A must read for anyone who wants to find out what social media can do for their business' Nikki King OBE, MD of Isuzu Truck (UK) and star of 'Undercover Boss'
Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country's top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses. He also speaks regularly for a range of companies, business groups and industry bodies including the Chartered Institute of Marketing, the Institute of Sales and Marketing Management, the Institute of Professional Development and is a guest lecturer at several business focussed universities around the UK.
Publisher's acknowledgements About the author About the book (go on, read me) Introduction - embracing change Chapter 1: Setting the scene - how marketing used to work Part 1 - Why social media works for business Chapter 2: The problem with traditional marketing Chapter 3: Why social media is the marketing of the future Chapter 4: Overarching principles that you must remember Chapter 5: Getting started Part 2 - Choosing and using platforms Chapter 6: Selecting the right social media platforms Chapter 7: LinkedIn Chapter 8: Facebook Chapter 9: Twitter Chapter 10: Google+ Chapter 11: YouTube Chapter 12: The best of the rest: Flickr/Picassa/Pinterest Part 3 - Making social media work harder Chapter 13: Tools to better manage your social media accounts Chapter 14: How to measure your success in social media Chapter 15: Refining your presence Chapter 16: Social media monitoring Chapter 17: Other things you need to know Chapter 18: Understanding and managing risks Chapter 19: How to build social media into the rest of your marketing Conclusion Glossary Index
General Fields
- :
- : Pearson Education Limited
- : FT Publishing International
- : 0.424
- : 31 August 2013
- : 216mm X 135mm
- : United Kingdom
- : 01 December 2013
- : books
Special Fields
- : Adam Gray
- : Paperback
- : 1
- : 280
